The Prestige Edit

Consumer Expectations

2 articles

AI personal stylist interface offering fashion advice in a luxury retail store, showcasing the intersection of technology and high fashion.

AI Personal Stylists Debut in Luxury Fashion Retail, Defying Expectations

A personal stylist, once a $200-per-session luxury, now costs $9.

Victoria Laurent·July 14, 2026

A sophisticated luxury boutique interior with a holographic display emphasizing fast delivery, representing Farfetch First's enhanced e-commerce experience.

Farfetch First elevates luxury experience with speed and digital enhancements

Farfetch is now offering a free upgrade to next-day delivery for luxury items, signaling a new battleground for high-end e-commerce.

Sebastian Duval·May 8, 2026