Celebrity Endorsement

3 articles

BTS member Jung Kook, the new global jewelry ambassador for Graff, poses elegantly wearing stunning diamond pieces from the luxury jeweler.

Graff Appoints BTS Star Jung Kook as Global Jewelry Ambassador

For the first time in its 66-year history, the ultra-luxury jeweler Graff appointed a global ambassador: K-pop sensation Jung Kook of BTS.

Henry Caldwell·July 3, 2026

A contemporary abstract painting, 'Chromatica Dawn' by Elara Vance, is dramatically lit at a Sotheby's auction, having just sold for $3.5 million due to Lady Gaga's endorsement.

Collectibles

Lady Gaga artwork sale shakes up contemporary art market

A painting titled 'Chromatica Dawn' by 28-year-old artist Elara Vance, prominently featured by Lady Gaga on Instagram, just sold for $3.

Henry Caldwell·July 2, 2026

Nora Fatehi, the new face of Jacob & Co., poses elegantly with a custom FIFA World Cup-inspired luxury watch.

Watches & Jewelry

Nora Fatehi becomes the new face of luxury watchmaker Jacob & Co.

In a move signaling a new era for luxury endorsements, Jacob Arabo personally presented Nora Fatehi with an exclusive, unreleased wristwatch inspired by the FIFA World Cup, designed in the red and gre

Henry Caldwell·June 20, 2026