The Prestige Edit

Burberry

2 articles

A visual metaphor of the iconic Burberry plaid being replaced by a minimalist design, symbolizing the potential loss of fashion heritage.
Luxury Fashion

Modern Rebranding: A Threat to Luxury Fashion's Legacy?

Burberry, a brand synonymous with its iconic plaid, initiated a cost-cutting plan targeting £40 million ($50 million) in annual savings while undergoing a global rebrand.

Victoria Laurent·September 15, 2026
A master artisan working on a luxury handbag in a historic atelier, with young, modern individuals in the background, symbolizing generational relevance.
Premium Brands

How Heritage Luxury Brands Stay Relevant Across Generations

While Hermès reported a robust 13% increase in sales this year, shares for luxury giant Kering, owner of Gucci and Yves Saint Laurent, hit a seven-year low in July, according to k3fashionsolutions .

Sebastian Duval·July 6, 2026