Branding

3 articles

A split image showing a formal World Economic Forum session contrasted with a bustling, corporate-sponsored party in Davos, highlighting the shift in event focus.

Exclusive High Society Events Are Losing Their Cultural Significance

In Davos, Switzerland, unofficial corporate-sponsored parties and pop-up lounges now outnumber official World Economic Forum sessions by more than three to one.

Charles Pembroke·June 16, 2026

Premium Brands

Luxury Brands' Ethics Shift: When 'Doing Good' Backfires

Ultrafast-fashion giant Shein is acquiring Everlane, a brand once synonymous with ethical factories and transparency, signaling a profound shift in the value of 'sustainable' branding in 2026.

Sebastian Duval·May 30, 2026

A-list actor on the red carpet discreetly displaying an unbranded, bespoke luxury watch, symbolizing a shift towards authenticity in high fashion.

High Society

Celebrities Now Value Authenticity Over Logos in Luxury Purchases

When a prominent A-list actor recently showcased a bespoke, unbranded watch from a little-known artisan on the red carpet, online searches for 'independent luxury' spiked by 300% within hours.

Charles Pembroke·April 12, 2026