Brand Relevance

1 article

A master artisan working on a luxury handbag in a historic atelier, with young, modern individuals in the background, symbolizing generational relevance.

How Heritage Luxury Brands Stay Relevant Across Generations

While Hermès reported a robust 13% increase in sales this year, shares for luxury giant Kering, owner of Gucci and Yves Saint Laurent, hit a seven-year low in July, according to k3fashionsolutions .

Sebastian Duval·July 6, 2026