Brand Integrity

3 articles

Crushed luxury watches symbolizing the negative impact of counterfeit brands on the value of authentic luxury goods.

Counterfeit Brands Are Destroying Luxury Value. The Market Isn't Ready.

In Köniz, Switzerland, 7,500 counterfeit watches were recently crushed into scrap metal, a stark symbol of the luxury industry's losing battle against an increasingly sophisticated fake market.

Sebastian Duval·June 17, 2026

A dimly lit luxury boutique with a spotlight on a cracked designer handbag, symbolizing the ethical crisis in luxury resale authentication.

Premium Brands

Authenticate Resale: Luxury Brands Face Ethical Crisis by 2026

The very definition of 'luxury' is being rewritten by the secondhand market, where a brand's credibility now hinges on its willingness to authenticate items it no longer directly sells.

Sebastian Duval·May 29, 2026

Diverse models in a high-fashion setting, blending traditional cultural attire with modern luxury designs, symbolizing ethical collaboration and cultural respect in the fashion industry.

Luxury Fashion

Luxury's Ethical Tightrope: Navigating Cultural Appropriation in Fashion

Luxury fashion houses must navigate the ethics of cultural appropriation with greater diligence to maintain brand integrity and consumer trust. The industry needs to evolve beyond superficial inspiration toward deep, respectful collaboration.

Victoria Laurent·April 9, 2026