The Prestige Edit

Brand Innovation

2 articles

Artisans meticulously hand-sewing a luxurious haute couture gown in a sunlit Parisian atelier, showcasing intricate craftsmanship and dedication to detail.
Luxury Fashion

What is haute couture and why does it matter in luxury fashion?

In 2014, Valentino projected a remarkable 30-35% growth for its haute couture division.

Victoria Laurent·September 15, 2026
A classic TAG Heuer watch face transitions into a futuristic holographic display, symbolizing heritage brand innovation.
Premium Brands

What Is a Heritage Brand and How Do They Innovate in 2026?

At Watches and Wonders 2026, TAG Heuer unveiled a new line-up that proved its most iconic watch can still dramatically evolve, showcasing a brand's ability to innovate while honoring its past.

Sebastian Duval·July 14, 2026