The Prestige Edit

Brand Expansion

2 articles

A deserted luxury shopping street in a Middle Eastern city, with prominent Gucci and Dior storefronts, symbolizing the impact of regional conflicts on brand expansion.
Luxury Fashion

Middle East conflicts curb luxury brand expansion, hurting Gucci and Dior

Europe's 10 publicly-traded luxury firms have collectively lost $176 billion in market value since the start of 2026.

Victoria Laurent·April 19, 2026
A Louis Vuitton trunk with glowing digital accents in a futuristic gaming arena, symbolizing a luxury brand's partnership with a video game franchise.
Premium Brands

How Luxury Brands Forge Partnerships for Prestige and Expansion

In 2019, Louis Vuitton, a bastion of high fashion, partnered with the video game franchise League of Legends.

Sebastian Duval·April 15, 2026